Monday, June 6, 2011

Journal # 10

This is a print ad for a perfume; it shows a pretty blonde girl in a sparkly, blue dress in a background of blue, shiny objects. She is holding the perfume above her head, gazing at the bottle. Lighting accentuates her face and decollate, and of course the perfume bottle. It has the word “angel” in all capitals, fairly large and slightly bold, in the upper left-hand corner.
This advertisement tells the viewer, “you are an angel with this perfume.” It gives the viewer an impression of what kind of scent the perfume will be, and what kind of person would be wearing that scent. I think the metaphor will work for this advertisement; their target audience seems to be young women who appreciate the glamorous, girly things in life. When a girl goes to purchase or wear this perfume she will probably be feeling like she is wearing that princess-looking gown, aglow with soft lighting and angelic features. She will subconsciously make the connection to this ad she has seen, making her feel like an angel.

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