Journal #11

This is a Bebe Sport ad featuring Eva Longoria, where she is causally stunning with men all around her. This ad is using the myth that you need to be a beautiful, thin, woman to attract the burly, handsome men. In the denotative terms, this ad is simply showing a woman wearing work-out clothes (other men happen to be touching her)...while in connotative terms most will think of this sexually, especially because the most featured man is in his underwear and the placement of the men's hands.
This works well for Bebe's target market, I don't think I could pick out a single item in a Bebe store that doesn't say, "sexy," and that is what their customer wants. Their customers, in fact, probably believe this myth that you have to be looking fantastic at every moment, even when you're working out, even when you're sick or having a bad day, in order to attract and keep your man.
This ad is telling women, "be sexy, even when you're sweaty," and that by doing so you can obtain happiness through the experience of having hot men want you.