Creative Project

Journal #14

I know I've seen businesses using the Papryus font and have actually noticed that it isn't all that common, but I can't find any in my area now that I'm looking! So I searched the internet and found TONS of examples. What was interesting to me is the Avatar logo, I did not realize this font was so widely used. A lot of it was used to promote earthy things (it has that kind of vibe) or creative businesses such as photography. It is unconventional when compared to the overused Times New Roman, Arial, and other fonts. I actually really like this font and don't mind at all seeing it used as often as it is; it helps to showcase the business and speaks of the business's goals. This font is easy to read and appealing to the eye; so a final thought...use the Papryus font! Why would we ever want to always use the same thing!?

Journal #11

This is a Bebe Sport ad featuring Eva Longoria, where she is causally stunning with men all around her. This ad is using the myth that you need to be a beautiful, thin, woman to attract the burly, handsome men. In the denotative terms, this ad is simply showing a woman wearing work-out clothes (other men happen to be touching her)...while in connotative terms most will think of this sexually, especially because the most featured man is in his underwear and the placement of the men's hands.
This works well for Bebe's target market, I don't think I could pick out a single item in a Bebe store that doesn't say, "sexy," and that is what their customer wants. Their customers, in fact, probably believe this myth that you have to be looking fantastic at every moment, even when you're working out, even when you're sick or having a bad day, in order to attract and keep your man.
This ad is telling women, "be sexy, even when you're sweaty," and that by doing so you can obtain happiness through the experience of having hot men want you.

Journal #15

This is a box for a perfume from Victoria’s Secret, I really like the dandelion with a few of its seeds blowing away in the wind. I’ve never thought of dandelions as something that’s pretty, (except when they are huge) but this caught my eye. This visual identifies the scent inside: light and airy. The shiny, cool blue boarders and crisp white background add to the effect.

Journal # 13

How I'm feeling today :).

Journal # 12

Sun Chips had a brand image of being earthy and natural, and this print ad uses handwritten text instead of a computer-perfect font to capture that essence. The organically written text and little drawings show all the thoughts that are running through this girl’s mind. The un-stuffiness of the handwriting goes well with the image of this young, optimistic looking, pretty girl.  The creators of this ad use text size, shading, boldness, and saturation levels in the handwritten text to emphasize certain phrases or numbers. There is an emphasis on the idea that Sun Chips can fit into your diet: a simple, healthy, diet where you can also enjoy what you eat. This ad is effective in giving off a carefree, naturalistic, wholesome, vibe.

Journal # 10

This is a print ad for a perfume; it shows a pretty blonde girl in a sparkly, blue dress in a background of blue, shiny objects. She is holding the perfume above her head, gazing at the bottle. Lighting accentuates her face and decollate, and of course the perfume bottle. It has the word “angel” in all capitals, fairly large and slightly bold, in the upper left-hand corner.

This advertisement tells the viewer, “you are an angel with this perfume.” It gives the viewer an impression of what kind of scent the perfume will be, and what kind of person would be wearing that scent. I think the metaphor will work for this advertisement; their target audience seems to be young women who appreciate the glamorous, girly things in life. When a girl goes to purchase or wear this perfume she will probably be feeling like she is wearing that princess-looking gown, aglow with soft lighting and angelic features. She will subconsciously make the connection to this ad she has seen, making her feel like an angel.

Journal # 6

Yes, I signed my ransom note! You know who I am! Hehe.

Journal # 9

The Apple logo used to be a rainbow of colors but now it is simply a shimmery silver/white color, often found with a black background. This gives a sophisticated air which goes well with their technology based company. Although white, silver and black aren’t on the color wheel, I’m sure these are considered complementary colors since black and white are opposite. 

The Starbucks logo has its own recognizable green color. It gives a homey, earthy, feeling and also stands out from fast-food restaurants which are mostly brightly colored. This is a monochromatic color scheme, as it only uses the green color and white background. 

The Wendy’s logo is red and yellow; the red stimulates hunger and attracts attention. The saturation of the red and yellow (not to mention the type font and doodle) give it an old-timey feeling, which goes with their image and recent “real” campaign. There is a tiny bit of baby blue on Wendy’s shirt and bows, giving a youthful, innocent vibe. The Wendy’s logo uses a split-complementary color combination.