The Apple logo used to be a rainbow of colors but now it is simply a shimmery silver/white color, often found with a black background. This gives a sophisticated air which goes well with their technology based company. Although white, silver and black aren’t on the color wheel, I’m sure these are considered complementary colors since black and white are opposite.
The Starbucks logo has its own recognizable green color. It gives a homey, earthy, feeling and also stands out from fast-food restaurants which are mostly brightly colored. This is a monochromatic color scheme, as it only uses the green color and white background.
The Wendy’s logo is red and yellow; the red stimulates hunger and attracts attention. The saturation of the red and yellow (not to mention the type font and doodle) give it an old-timey feeling, which goes with their image and recent “real” campaign. There is a tiny bit of baby blue on Wendy’s shirt and bows, giving a youthful, innocent vibe. The Wendy’s logo uses a split-complementary color combination.
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